I love grocery shopping and I love clothes…So what could be better than Joe Fresh, the totally affordable and adorable clothing line found at many Loblaws stores across Canada? Not much I assure you. But Joe Fresh is so cute and so desirable that stand alone stores are beginning to crop up, and rightfully so. I had the pleasure of attending (and shopping at!) the VIP cocktail party celebrating the opening of a Joe Fresh Style Studio store in Montreal, Canada.
The party was great with signature summer cocktails and a DJ spinning, using his Joe-Fresh-orange-colored laptop. The space (at 395 Jean Talon W.) was crisp and airy, completely consistent with its brand.
Clothes filled the racks with great Fall staples and everyone was busy shmoozing and shopping. Of particular note were the childrens clothes, for which I am always a sucker…
I ended up buying my one year old niece a fashion-forward faux fur coat and some adorable chocolate brown motorcycle-inspired boots at unbelievably reasonable prices.
This retail spot, with its excellent pricing, mainstream looks and fresh appeal, will no doubt be among many more Joe Fresh Style Studio stores to come.
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