This show probably doesn’t need any more recognition that it already got, but I just can’t help it: I love Joe Fresh. I read somewhere that Joe Fresh embodies the democratization of fashion. What does that mean? Well, I interpret it as: style for everyone- the prices for these fabulous garments are feasible for any wallet- designer or discount.
Affordable preppy-wear bounced down the runway in the best way. Academia and scouts-honor become ridiculously fashionable, on day three at this show.
The whole Joe Fresh style of spring/summer 2011 was filled with youthful, sporty references. I have said it before and I will say it again: I love Joe Fresh.
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