I associate Escada with being a “lady.” While it’s true that this brand has its loyalty with a more established set, it turns out that it is heading in a direction, thanks to significant corporate changes, that incorporates a fresher, younger aesthetic that is accessible, while also still being fit for a lady. One of my favourite bloguettes, Montreal Vitamin Daily editor, Jennifer Naschen, and I headed to the Escada Pre-Fall show. A long runway through the store was lined with the well-dressed, and the evening was complete with a little gift for the viewers, champagne and yummy hors-d’oeuvres.
All-in-all, the show was surprisingly wearable and fresh (thank goodness, because we were seated next to Escada design director Daniel Wingate– who in his whirl-wind of travelling, manages to still be absolutely delightful, btw). Here are a few of the highlights from this 20 piece show:
A gorgeous nude gown with delicate beading and strategic knotting, was completely elegant and would be flattering on any figure.
An elegant black gown with fun cap sleeves was given a new twist (twist, get it…)
It’s no secret I love florals for Fall 2011, so I was glad to see Escada is jumping on the flowery bandwagon with a perfect gathered cocktail dress and matching jacket.
Speaking of perfect cocktail dresses- check out this amazing LBD, with delicious detail on one-shoulder (kind of the colder-weather answer to the one shoulder trend found everywhere these days).
And it wouldn’t be designer without a signature dramatic gown- I love the dusty rose dress that would certainly stand out (in a great way) at any black tie affair.
My favorite piece of the night was the short trench that had a refreshed look, with the ideal fit and dramatic gathers in the back.
I never knew Escada could really be on my radar, but this show made me think it may start to show up a lot, and and as of now, rightfully so.
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