I am what you might consider a “regular” at Boutique Incognito, in Montreal. It’s easy to see why: located in a quaint Westmount ‘hood, run by the uber-cool Sara Popa and filled with must-haves for every occasion, it is one of those places that I know I will go into and find something to wear.
Well, now I can add fabulous (and humanity-minded) underwear to the mix of items I will no-doubt walk out with from this awesome shop.
New to Boutique Incognito is globLove, a lingerie line that was started by a seasoned fashion veteran, and boasts a kind of sophisticated versatility: “dainty bras and panties and alluring slips that can easily take you from morning to a midnight rendez-vous.”
But aside from the obvious sultry and chic overtones, this brand is also donating five percentof its proceeds on every sale to FINCA International, a global microfinance network, which supplies financial services to the world’s lowest-income entrepreneurs in 21 developing countries (and to top it off, that means mainly women- how perfect is that?!).
Talk about additional incentive to buy this fab lingerie.
The evening was a launch event for globeLove, and the chic Boutique Incognito was filled to the brim with supporters, media, scenesters and of course…shoppers.
Delectable were the sweet treats and festive cocktails that were in constant supply.
I wouldn’t be me if I wasn’t both reporting and shopping (c’mon, I can’t help myself!), and I spotted a gorgeous one-shouldered blue maxi that would be amazing with a pair of silver wedges, hair loose and wavy, and a view of the ocean (view is optional).
Event-attendees were invited to try on and shop…And shop they did. The cash was buzzing with peeps snapping up globLove’s wares.
I got a chance to chat with the lovely globLove creator, Liana Artinian, and hear about her amazing journey that led her to globLove’s launch. Pretty cool that she started in psychology and ended up in socially conscious lingerie (kinda’ like a lawyer who ends up as a fashion writer…).
Here she is pictured with her partner in-helping-the-world crime,Stéphanie Émond, FINCA Canada’s Development Manager:
The best part of the night was seeing customers and industry folk alike, having a cocktail, checking out this great new line (that supports a fabulous cause), and having a bit of fashion fun, Incognito-style.